Sirius XM’s Platforms Are Challenged, but Cash Generation and Off Platform Advertising Are Strong
Sirius XM offers two different listening platforms to consumers: SiriusXM and Pandora. SiriusXM makes up 75% of total company revenue and 85% of gross profit. The firm also owns a podcast network, which licenses its podcasts to other platforms, and an advertising platform that sells advertising on and off Sirius’ platforms.