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Autohome Inc ADR ATHM

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Stock XNYS Rating as of
$20.56 −0.30 (1.44%)
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As of Delayed Price Post-Trading: $20.56 0.00

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Autohome, China’s Leading Online Automobile Platform, Searches for Its Next Growth Driver

Vincent Sun

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.8 million in December 2025, demonstrating its leadership among automotive platforms.

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Price vs Fair Value

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ATHM is trading at a LOCK|k!qSP$ premium.
Price
$20.86
Fair Value
$$
Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Autohome’s leadership in user traffic would enable the company to maintain a stable growth outlook for the media services and lead generation segments.

Bears

Competition from other auto platforms and other online platforms, such as short-video platforms, would depress Autohome’s profitability as traffic acquisition costs increase.

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Trading Information

Previous Close Price
$20.86
Day Range
$20.05–21.17
52-Week Range
$15.57–29.18
Bid/Ask
$20.25 / $22.55
Shares Outstanding
115.17M
Market Cap
$2.37B
Volume/Avg
476,362 / 696,454

Key Statistics

Price/Earnings (Normalized)
15.81
Price/Sales
3.08
Dividend Yield (Trailing)
8.92%
Dividend Yield (Forward)
8.92%
Dividend Payment Schedule
Feb, Jul, Nov
Total Yield
14.93%

Company Profile

Founded in 2008 as a media content platform, Autohome is the leading online automobile platform in China, ranking first among automotive service platforms in terms of mobile daily active users, according to QuestMobile. Through its two websites, autohome.com.cn and che168.com, Autohome delivers comprehensive, independent, and interactive content and tools to automobile consumers as well as a full suite of services to automakers and dealers. According to iResearch, the company was the largest online automotive advertising and lead-generation service provider in China's online auto platform media advertising market, in terms of media services and lead-generation revenue.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Mid Value
Total Number of Employees
3,839
Website
https://ir.autohome.com.cn

Competitors

Valuation

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Metric
ATHM
01024
BIDU
Price/Earnings (Normalized)
 15.817.5616.54
Price/Book Value
 0.751.410.73
Price/Sales
 3.080.851.62
Price/Cash Flow
 9.525.1120.65
Price/Earnings
ATHM
01024
BIDU

Financial Strength

Metric
ATHM
01024
BIDU
Quick Ratio
 6.511.022.06
Current Ratio
 6.751.052.33
Interest Coverage
 —63.22−3.36
Quick Ratio
ATHM
01024
BIDU

Profitability

Metric
ATHM
01024
BIDU
Return on Assets (Normalized)
 4.17%15.54%2.67%
Return on Equity (Normalized)
 5.03%34.75%4.48%
Return on Invested Capital (Normalized)
 2.56%22.14%1.78%
Return on Assets
ATHM
01024
BIDU

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