Salesforce Inc CRM

Morningstar Rating

Salesforce Is Building an AI Ready Platform

Business Strategy and Outlook

Salesforce is the leading customer relationship management, or CRM, software vendor and is repositioning its broad front-office suite as the operating platform for the agentic enterprise. The strategic logic is increasingly end-to-end: Customer 360 applications supply the workflows and business context; Data 360, MuleSoft, and Informatica connect, govern, and harmonize enterprise data; Agentforce supplies the agentic layer; and Slack can serve as the conversational interface. We think this combination, together with Salesforce's installed base and distribution reach, gives the company a credible role even when customers use third-party models.

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