Molson Coors Is Repositioning Its Portfolio Toward Higher-Growth Categories
Molson Coors owns well-known beer brands such as Miller, Coors, and Blue Moon in North America, and Carling in the UK. However, sizable exposure to the shrinking midrange and economy beer segments has led to sluggish volumes in past years. According to Euromonitor, the North American domestic midrange beer market shrank by 35% in volume and 13% in value from 2015 to 2025. In the midrange North American beer market, Molson and wide-moat AB InBev run a duopoly, controlling around 97% market share, according to Euromonitor.
United States