Thor Is Centralizing Its Long Decentralized RV Operations
Business Strategy and Outlook
Founded in 1980 via the acquisition of Airstream, Thor Industries has grown to become the world’s largest recreational vehicle manufacturer. The company manufactures and sells a wide array of vehicles through three segments: North American towables, North American motorized, and Europe. Additionally, the company sells aftermarket component parts and digital solutions that are classified within its other segment. For fiscal 2026, the company generated 33% of revenue from North American towables, 26% of sales from the North American motorized segment, 34% of sales from Europe, and the remaining from parts.
