Williams-Sonoma has carved out a modest position in what it estimates is a $750 billion global home category and an $80 billion US business-to-business industry. It has historically launched most of its brands organically in underserved segments, which has supported some brand awareness, facilitating sales and EPS growth. Its ability to drive business relies on customer loyalty and smart marketing and merchandising, and the firm has access to a lengthy history of customer analytics stemming back to its catalog days. This should help Williams-Sonoma maintain or improve its market share as it attempts to grow its emerging brands.