Sichuan Swellfun Co Ltd Class A 600779

Morningstar Rating

Premiumization and Deepening Distribution To Drive Long-Term Growth Outlook for Swellfun

Business Strategy and Outlook

Sichuan Swellfun, or Swellfun, is one of the key subpremium baijiu brands in China with aged cellars dating as far back as the late Yuan dynasty. Diageo’s takeover in 2006 has further strengthened Swellfun’s strategic focus in the midrange to subpremium markets, positioning the company well amid the sector’s premiumization trend.

Sponsor Center