Midea's Long-Run Competitive Edges From Intangible Assets and Switching Costs Remain Unchanged
Midea is one of the largest household appliance manufacturers in China, with air conditioners, refrigerators, washing machines, and small household appliances as its key products. It is consistently ranked as one of the top three players in China by retail sales in most home appliance product categories. We think the firm’s leadership position is underpinned by its reputable brand, extensive distribution network and strong focus on research and development.
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