British American Tobacco PLC BTAFF
About Quantitative Ratings
Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.
News
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British American Tobacco Bets on New Nicotine Products in 2030 Strategy
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British American Tobacco Backs Full-Year Targets, Lowers Cigarette Market Outlook
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British American Tobacco Up Nearly 6%, on Pace for Largest Percent Increase Since February 2024 — Data Talk
-
BAT to Reduce Workforce by Nearly a Fifth — Update
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BAT to Reduce Workforce by Nearly a Fifth
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British American Tobacco Cuts Cigarette Outlook But Expects Lift in New-Category Revenue — Update
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British American Tobacco Confirms Outlook, Expects Lift in New-Category Revenue
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British American Tobacco Up Nearly 5%, on Track for Highest Close Since February 2018 — Data Talk
Trading Information
- Previous Close Price
- $56.85
- Day Range
- $51.44–56.20
- 52-Week Range
- $49.75–69.57
- Bid/Ask
- $23.00 / $92.65
- Shares Outstanding
- 2.15B
- Market Cap
- $118.97B
- Volume/Avg
- 7,522 / 4,039
Key Statistics
- Price/Earnings (Normalized)
- 11.73
- Price/Sales
- 3.59
- Dividend Yield (Trailing)
- 5.98%
- Dividend Yield (Forward)
- 5.88%
- Dividend Payment Schedule
- Feb, May, Aug, Nov
- Total Yield
- 7.65%
Company Profile
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Stock Style Box
- Large Value
- Total Number of Employees
- 50,290
- Website
- https://www.bat.com
Competitors
Valuation
|
Metric
|
BTAFF
|
IMBBY
|
MO
|
|---|---|---|---|
Price/Earnings (Normalized) | 11.73 | 9.60 | 12.06 |
Price/Book Value | 1.99 | 4.73 | — |
Price/Sales | 3.59 | 0.60 | 5.49 |
Price/Cash Flow | 11.02 | 6.40 | 12.04 |
Price/Earnings
BTAFF
IMBBY
MO
Financial Strength
|
Metric
|
BTAFF
|
IMBBY
|
MO
|
|---|---|---|---|
Quick Ratio | 0.48 | 0.31 | 0.34 |
Current Ratio | 0.84 | 0.70 | 0.52 |
Interest Coverage | 6.97 | 6.31 | 9.62 |
Quick Ratio
BTAFF
IMBBY
MO
Profitability
|
Metric
|
BTAFF
|
IMBBY
|
MO
|
|---|---|---|---|
Return on Assets (Normalized) | 7.15% | 9.12% | 27.37% |
Return on Equity (Normalized) | 17.04% | 55.92% | — |
Return on Invested Capital (Normalized) | 10.48% | 18.11% | 46.09% |
Return on Assets
BTAFF
IMBBY
MO
Tobacco Industry Comparables
|
1-Day Chart
|
Name
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| Philip Morris International Inc
PM
| LOCK|^vFbb#g | LOCK|#! | $292B | |||
| British American Tobacco PLC ADR
BTI
| LOCK|F?yZd!@ | LOCK|<%^ | $114B | |||
| Altria Group Inc
MO
| LOCK|<zz | LOCK|V@J | $112B | |||
| Japan Tobacco Inc
JAPAF
| — | LOCK|g@ | $77B | |||
| Japan Tobacco Inc ADR
JAPAY
| — | LOCK|Ld$ | $77B | |||
| ITC Ltd DR
ITCTY
| — | LOCK|FdVgR | $33B | |||
| Imperial Brands PLC
IMBBF
| — | LOCK|!w> | $24B | |||
| Imperial Brands PLC ADR
IMBBY
| LOCK|XD?QP^v | LOCK|k< | $24B | |||
| Smoore International Holdings Ltd Ordinary Shares
SMORF
| — | LOCK|c<%z | $7B |
United States