British American Tobacco PLC BATS

Morningstar Rating
GBX3,960.00 −24.00 (0.60%)
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Company Report

Price vs Fair Value

BATS is trading at a LOCK|YfYKx$ premium.
Price
GBX3,984.00
Fair Value
LOCK|&cZ
Uncertainty
LOCK|w?Sd&
1-Star Price
LOCK|v%b
5-Star Price
LOCK|yJ
Economic Moat
LOCK|D^
Capital Allocation
LOCK|B!WRty

Bulls Say, Bears Say

Bulls

The acquisition of Reynolds American gave BAT arguably the second-best position in the US cigarette market, a high-margin market with headroom to raise prices and optionality in the heated tobacco market.

Bears

British American Tobacco’s leadership in vaping matters leaves it exposed to the massive threat from the illicit market in that category.

News

Trading Information

Previous Close Price
GBX3,984.00
Day Range
GBX3,960.00–4,009.00
52-Week Range
GBX3,677.00–5,368.00
Bid/Ask
GBX3,939.00 / GBX4,030.00
Shares Outstanding
2.15B
Market Cap
GBX8.52T
Volume/Avg
4M / 3M

Key Statistics

Price/Earnings (Normalized)
11.03
Price/Sales
3.38
Dividend Yield (Trailing)
6.12%
Dividend Yield (Forward)
6.15%
Dividend Payment Schedule
Feb, May, Aug, Nov
Total Yield
7.77%

Company Profile

The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
Sector
Consumer Defensive
Industry
Tobacco
Stock Style Box
Large Value
Total Number of Employees
50,290

Competitors

Valuation

Metric
BATS
IMBBY
MO
Price/Earnings (Normalized)
11.039.6012.06
Price/Book Value
1.854.73—
Price/Sales
3.380.605.49
Price/Cash Flow
10.366.4012.04
Price/Earnings
BATS
IMBBY
MO

Financial Strength

Metric
BATS
IMBBY
MO
Quick Ratio
0.480.310.34
Current Ratio
0.840.700.52
Interest Coverage
6.976.319.62
Quick Ratio
BATS
IMBBY
MO

Profitability

Metric
BATS
IMBBY
MO
Return on Assets (Normalized)
7.15%9.12%27.37%
Return on Equity (Normalized)
17.04%55.92%—
Return on Invested Capital (Normalized)
10.48%18.11%46.09%
Return on Assets
BATS
IMBBY
MO

Tobacco Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Philip Morris International Inc
PM
LOCK|@GtxnX#?LOCK|V&C$293B
British American Tobacco PLC
BTAFF
—LOCK|<r$114B
British American Tobacco PLC ADR
BTI
LOCK|tDTZ$nLOCK|<^<$114B
Altria Group Inc
MO
LOCK|<mLOCK|vd#$112B
Japan Tobacco Inc ADR
JAPAY
—LOCK|>y$77B
Japan Tobacco Inc
JAPAF
—LOCK|$%$77B
ITC Ltd DR
ITCTY
—LOCK|$F#S>$33B
Imperial Brands PLC
IMBBF
—LOCK|CX$$24B
Imperial Brands PLC ADR
IMBBY
LOCK|?ZvL!jLOCK|&y$24B
Smoore International Holdings Ltd Ordinary Shares
SMORF
—LOCK|QhSGr$7B

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